Digital Copywriter

Helping over ten million people around the world manage their savings, retirement plans and life insurance requires a lot of people behind the scenes.  It’s up to us in L&G Group functions – which includes our tech and digital teams, Group Finance, HR, Risk and Corporate Affairs – to provide the essential support services that all areas of the business need, here in the UK and overseas. Simply put, we enable everyone at Legal & General to do what they do best. That means we’re helping to improve our customers’ lives and contributing to the success of the business every day.  

In Group Technology, we want to help you develop, both professionally and personally, which is why everyone gets at least 12 training days every year. You get to pick what you do, as long as it’s broadly relevant to our work or purpose.  You also get to be part of a community of people with similar skills and interests, so there’s always someone to help. We know our people thrive when they’re doing interesting work and succeeding, so we will stretch you on both ‘what’ you deliver and ‘how’ you deliver it. You’ll have regular performance conversations with your manager, but we’ll also empower you to be personally accountable to achieve great results for yourself, your team, Group Technology and our customers.

We’re looking for a Digital Copywriter to join Legal & General in either Hove or London!

You’ll work collaboratively with business and customer-focused teams to support the development, management, and maintenance of Digital Content across the Legal & General digital estate to make our online content findable, simple, and easier for our customers and employees to understand.

If you have a flair for writing engaging content and an interest in the commercial benefits it could deliver, then this could be the ideal next move for you!

What you'll be doing:

Copywriting development

• Supporting the Senior Employee Communications Manager to help develop and write internal communications on behalf of Group Technology. This includes but is not exclusive to, internal comms emails, intranet news articles, developing PR communications and planning and delivering events to ensure that our Group Technology colleagues are aware of the latest news, events and updates across the function

Content editing delivery

• Supporting the business in the creation, updating and reviewing of website content designed to meet user needs. Supporting with writing, editing, proofreading, and publishing website content that helps customers and employees achieve their goals. Ensuring content remains clear, appealing, accessible, and compliant with business requirements

Optimising for search

• Supporting the optimisation of our websites to ensure that digital content is appropriately tagged and has correct metadata for SEO, internal and external site search to optimise performance in line with Group’s strategy

Deliver commercial benefits

• Supporting our business stakeholders in monitoring and reporting on performance and the commercial benefits of content and web experiences which we help deliver. Supporting the business units in how we might use this insight to generate and deliver recommendations for ongoing continuous performance and website improvement

Governance

• Ensuring our websites and communications remain compliant, following approved processes. This involves supporting our business colleagues to obtain approvals to meet regulatory, financial, product, technical and brand requirements, in line with internal governance and approval processes.

Consumer Duty

• Ensuring all content and activity is generated and carried out in line with our Consumer Duty commitments

Who we're looking for:

• You’ll have a good background in content creation, development, approval, and distribution
• A good understanding of standards, legislation, and web usability best practices
• Understanding of Digital customer analytics (Adobe Analytics desirable)
• An appreciation of Content Approvals / Sign off processes to ensure all Digital Content is compliant. For example, online Brand Approval 
• Content editing experience and use of CMS editing tools – such as Episerver, would be great
• An understanding of Search Engine Optimisation (SEO) would be a huge plus!

Legal & General is a leading financial services organisation, named Britain’s Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.  

We’re one of the world's largest asset managers, homebuilders, pension providers and insurers. Connecting to form a unique business model which drives value for our customers and society. And enabling our people to create impact through work that is meaningful and valued.  

If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.  

We strive to be open, mindful, and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs. It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose. 

If you’re open to find out more, we'd love to hear from you.