Campaign Manager

Legal & General supports the savings, protection and retirement needs of around 14 million people, through our portfolio of retail and workplace businesses.

Our Retail division helps people enjoy a more colourful retirement, both directly and through their employers, including Lifetime Mortgages, Retirement Interest Only Mortgages and financial advice on our range of lending products.

We are the UK’s number one individual life insurer, and also provide Group Protection products for employers – all helping people to plan for the unexpected. We support home buying through our Mortgage Club – the UK’s largest – and our award-winning Surveying Services team. And our fintech team finds and supports socially useful start-ups and scale-ups working in the workplace, home, insurance and wealth areas.

Joining us means helping create brighter financial futures for all our customers. 

We’re recruiting for a campaign manager to join us. You will be responsible for increasing brand awareness and preference among Independent Financial Advisors (IFAs), mortgage brokers, and equity release specialists through targeted campaigns and thought leadership. This role requires a collaborative spirit to work with various stakeholders and ensure a consistent brand message across all platforms.

What you'll be doing:

• Developing and executing high-quality integrated campaign strategies to drive business objectives
• Identifying key messaging, value propositions, and campaign opportunities to resonate with B2B audiences
• Collaborating with internal stakeholders to define campaign goals, timelines, and budgets
• Overseeing end-to-end campaign execution across owned, earned, and paid channels
• Creating compelling stakeholder presentations, showcasing campaign results, market trends, insights, and recommendations for optimization
• Leveraging marketing automation platforms and CRM systems to execute campaigns, track leads, and measure campaign effectiveness
• Managing the relationship with key strategic marketing partners and ensuring the timely delivery of engaging content

Who we're looking for:

• Proven experience in campaign management, lead generation and data driven results
• Strong understanding of B2B marketing tactics, channels and best practice
• Beneficial to have an understanding of CRM systems and data analytics
• Excellent communication and presentation skills
• Ability to work collaboratively across teams and with external stakeholders
•  Creative thinker with a strategic mindset

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer: 

• The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes  
• Generous pension contribution  
• Life assurance   
• Private medical insurance (permanent employees only) 
• At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday 
• Competitive family leave 
• Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice 
• There are the many discounts we offer – both for our own products and at a range of high street stores and online   
• In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart

Legal & General is a leading financial services group and major global investor, named Britain’s Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.

We aim to build a better society for the long term by investing our customers’ money in things that make life better for everyone.

If you join us, you’ll be part of a welcoming culture, with opportunities to collaborate with people of diverse backgrounds, views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We strive to be open, mindful and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs.

If you’re open to find out more, we'd love to hear from you.