Job Description
In this role you will create and deliver integrated product marketing initiatives for LGIM’s Active Fixed Income business, in partnership with technical specialists, to help meet business objectives and sales targets.You'll also create and deliver product marketing messaging and content across a range of Active Fixed Income investment products and client types, in partnership with technical specialists. In addition, you'll support the marketing components of regulatory projects.
You will play a key role in delivering initiatives to (a) improve the perception of LGIM as a leading provider of products and solutions (b) increase assets under management via the relevant marketing channels (c) support the delivery of regulatory projects.
What you'll be doing:
Lead the creation of product marketing campaigns and initiatives for LGIM’s Active Fixed Income business, with the aim of driving client sales and retention, working in close collaboration with investment, distribution, product and marketing teams across LGIM.
Develop differentiated positioning, messaging and product-specific content for LGIM’s Active Fixed Income business. This will be to promote both our investment capabilities via both new fund launches and existing investment strategies across multiple client channels and regions.
Create and maintain product marketing and sales enablement collateral including pitch decks, brochures, client emails, websites, regular strategy updates (e.g. quarterly commentaries) etc.
Integrate product into channel marketing plans and deliver: Work with multiple marketing teams (strategy, PR, brand, content, digital, events) to support the integration of product considerations into marketing campaigns and activity.
Support LGIM’s broader range of investment capabilities and products. The role will also involve include the creation of messaging, content and communications for LGIM’s broader range of products, including but not limited to active strategies, index and ETF, multi-asset and solutions capabilities.
Support and/or deliver marketing projects as required.
Support the delivery of regulatory projects as they pertain to marketing. This will include ensuring that LGIM’s marketing materials adhere to evolving regulatory requirements, as well as triaging the impact of new and changing regulations on marketing.
Budget monitoring: Ensure that all activities are accurately recorded as per budgeting process. Manage invoices in accordance with internal procedures.
KPIs and market insight: Ensure all product marketing campaigns have clear measurements and KPIs and report back on campaign results.
Campaign benchmarking: Proactively research competitor campaigns, including their trade press advertising and web activity, and recommend ideas, enhancements where appropriate.
Materials governance: When working on all communications, work with key stakeholders (Compliance, marketing teams and distribution) to ensure that all work is delivered in a cost effective and timely fashion in line with brand and compliance guidelines. Observe good practice in relation to Treating Customers Fairly and Consumer Duty, and ensure promotions deliver Regulatory and Data Protection requirements.
Qualifications
You'll be a self-starter with outstanding communication skills and attention to detail, combined with strong project management skills. An excellent stakeholder manager, you're a team player willing to get involved in all aspects of the business.
Experience:
Strong experience developing product-specific messaging and content for investment funds.
Experienced in supporting and executing campaign plans, demonstrating innovation and commercial awareness.
Experience actively managed investment funds.
Strong knowledge of the regulatory environment.
Specialist Knowledge:
Strong knowledge of active investment strategies, primarily fixed income.
Good knowledge of investment strategies across equities, bonds, multi-asset, and index and active management.
Excellent communication skills and the ability to create compelling marketing communications.
A strong understanding of investment management businesses (Retail and Institutional), the competitor landscape and the regulatory framework and requirements.
Aware of the regulations and legislation governing advertising standards.
Additional Information
About the business area:
The world of investment is changing. Our vision at Legal & General Investment Management is to create a better, more sustainable future through responsible investing. We work in partnership with our clients around the globe to deliver positive long-term outcomes, while rising to the challenges of a rapidly changing world. Our clients include institutional pension funds, financial institutions, local authorities and sovereign wealth funds. To meet our clients’ complex and evolving investment needs, our investment strategies cover a broad array of asset classes and styles, including equities, bonds, property and alternatives, as well as multi-asset funds. We’re focused on continuously innovating our investment products, maintaining our reputation as experts across all asset classes, and striving to build a more responsible and sustainable future.
Benefits:
When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.
If you join us, you’ll get access to some great benefits, including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave.
You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of – both for our own products and at a range of high street stores and online offerings
The brand with the brolly is choosing today to change tomorrow.
Since 1836, we’ve grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands.
We’re all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.
We need people who share our ambitions, agility and entrepreneurial spirit to help us do it.
At L&G, you’ll find a balance that helps you be your best. Empowered by hybrid working, we’re supported by technology and workplaces that enable us to work effectively wherever we are. We come together in offices to collaborate and connect, and use time at home for individual, focused activities. And, when we achieve great things, we celebrate our success and reward strong performance.
Today, there’s over 10,000 of us, working towards our mission, with plenty of opportunities to grow your career as we grow L&G. Will you join us?
Great minds don’t have to think alike, so we welcome voices from all backgrounds. Bringing together people with different life experiences helps us build empathy with our customers and drive innovation.
We don’t just talk about it, we actively promote diversity and equitable opportunities for all. That means our employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or protected veteran status. In fact, we embrace every dimension of diversity to reflect the customers and communities we serve.
We think it’s important to create an inclusive environment where we can all belong, contribute and drive progress, where you can develop and grow, and be empowered. We want you to use your voice to help us build a better tomorrow.
We all work differently, and have different needs, which is why. we’re always open to discussing flexible working arrangements. Likewise, we’re committed to finding reasonable accommodations for candidates with specific needs during our recruiting process.
So whoever you are, wherever you are, whatever your story, we'd love to hear from you.
