Job Description
Our Corporate Affairs and Group Brand function is accountable for developing and driving Legal & General’s brand profile and reputation, engaging across audiences to increase understanding, build advocacy and drive delivery of our purpose and business goals.
The Group Brand Digital Channel Manager is responsible for producing and delivering brand content and external communications across multiple channels including the Group (corporate) website and owned social media platforms.
In this autonomous role, you'll collaborate with stakeholders across the UK and International businesses, including but not exclusively with our Investor Relations team, external media teams, employer reputation and internal communications teams, Sustainability team and Group Brand colleagues.
It's an exciting time to join as, as we're looking to take the next step on our brand journey. Come and join our fantastic team, working hybrid from either Hove or London and be part of our story.
What you'll be doing:
1. Supporting the implementation of the social media strategy in line with the overarching brand and content strategies.
To include:
- Managing and optimising online campaigns to reach target audiences and enhance our reputation, driving the achievement of audience engagement objectives at good commercial return on investment,
- identify, advise and support colleagues on social and website content strategy, processes, channels and best practice,
- continually review working relationships, outputs and outcomes of appointed agencies and work,
- ensuring social content meets highest UX, brand and accessibility standards,
- liaising with and briefing internal departments, including employer reputation and internal communications, and external agencies.
- ongoing optimisation of Group social media with the wider Group Brand Content Team, to include channel strategy, governance, and the implementation of best practice,
- supporting CX community management,
- working to amplify and manage senior leader social media profiles and support with social employee advocacy initiatives,
- horizon scanning for best social media practice and emerging digital technologies and trends, review new technologies and digital opportunities, and proposes where benefit can come from these opportunities in order to ensure our digital capabilities remain competitive.
2. Managing the content and structure of the Legal & General Group (corporate) website, to ensure our evolving content themes, and visual identity are constantly reflected to correctly position the organisation and engage target audiences: through creating, publishing and optimising content, through SEO; and through working collaboratively with stakeholders across the business.
To include:
- project managing site developments,
- proposing new strategies for digital content delivery and how the site content can be optimised (including working with an external SEO agency),
- supporting strategically important online financial publications (i.e. half year and full year results),
- maximising the impact/reach of Group external media announcements via the site (including thought leadership, campaigns and other research reports and business announcements),
- managing the website hosting, maintenance and development requirements of the site,
- supplier management,
- managing close alignment with our Group IT and Risk teams,
- managing projects to continually improve UX and UI to ensure site remains best in class,
- supporting our global brand standards.
Qualifications
Qualifications:
Degree or appropriate work experience in a communications role. You may also have a professional digital marketing or social media qualification, but this is not essential.
Knowledge:
Knowledge of effective digital communications, especially LinkedIn, and web project management and creative skills in writing and developing communications material
Experience:
Experience in communications, preferably in a regulated environment
Leadership:
Line management experience, motivating and coaching small teams
Additional Information
Benefits:
When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.
If you join us, you’ll get access to some great benefits, including private medical insurance, 27 days' holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave.
You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of – both for our own products and at a range of high street stores and online offerings.
About the business area:
Helping over ten million people around the world manage their savings, retirement plans and life insurance requires a lot of people behind-the-scenes. It’s up to us in L&G Group functions – which includes our tech and digital teams, Group Finance, HR, Risk and Corporate Comms to provide the essential support services that all areas of the business need, here in the UK and overseas. Simply put, we enable everyone at Legal & General to do what they do best. That means we’re helping to improve our customers’ lives, and contributing to the success of the business every day.
The brand with the brolly is choosing today to change tomorrow.
Since 1836, we’ve grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands.
We’re all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.
We need people who share our ambitions, agility and entrepreneurial spirit to help us do it.
At L&G, you’ll find a balance that helps you be your best. Empowered by hybrid working, we’re supported by technology and workplaces that enable us to work effectively wherever we are. We come together in offices to collaborate and connect, and use time at home for individual, focused activities. And, when we achieve great things, we celebrate our success and reward strong performance.
Today, there’s over 10,000 of us, working towards our mission, with plenty of opportunities to grow your career as we grow L&G. Will you join us?
Great minds don’t have to think alike, so we welcome voices from all backgrounds. Bringing together people with different life experiences helps us build empathy with our customers and drive innovation.
We don’t just talk about it, we actively promote diversity and equitable opportunities for all. That means our employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or protected veteran status. In fact, we embrace every dimension of diversity to reflect the customers and communities we serve.
We think it’s important to create an inclusive environment where we can all belong, contribute and drive progress, where you can develop and grow, and be empowered. We want you to use your voice to help us build a better tomorrow.
We all work differently, and have different needs, which is why. we’re always open to discussing flexible working arrangements. Likewise, we’re committed to finding reasonable accommodations for candidates with specific needs during our recruiting process.
So whoever you are, wherever you are, whatever your story, we'd love to hear from you.
