Marketing Executive

Legal & General supports the savings, protection and retirement needs of around 14 million people, through our portfolio of retail and workplace businesses.

Our Retail division helps people enjoy a more colourful retirement, both directly and through their employers, including Lifetime Mortgages, Retirement Interest Only Mortgages and financial advice on our range of lending products.

We are the UK’s number one individual life insurer, and also provide Group Protection products for employers – all helping people to plan for the unexpected. We support home buying through our Mortgage Club – the UK’s largest – and our award-winning Surveying Services team. And our fintech team finds and supports socially useful start-ups and scale-ups working in the workplace, home, insurance and wealth areas.

Joining us means helping create brighter financial futures for all our customers. 

We’re recruiting for a Marketing Executive to join us. You will support the development and delivery of customer engagement, cross sell and upsell campaigns that drive incremental commercial value for the Retail business. Leverage business insight, data, segmentation and the voice of the customer to ensure the effective performance and optimisation of our existing customer campaigns and activity.

What you'll be doing:

• Designing, delivering, and measuring the effectiveness of segmented marketing campaigns to our existing Retail customers, driving incremental commercial value for the business through cross-sell, upsell, and engagement
• Working with key stakeholders across the business to understand, highlight, and leverage customer engagement, cross-sell, and upsell opportunities across all channels
• Collaborating with internal data teams to ensure correct data selections are made, monitored, and checked for accuracy. Measuring the impact of campaigns and activity on the existing marketing universe and permissions
• Ensuring tracking, monitoring, and reporting are in place for our marketing and engagement activities to enable continuous feedback and increased campaign performance
• Utilising customer segmentation, research, insight, analytics, and voice of the customer to create effective communications and creative that drive good commercial outcomes
• Working effectively and efficiently to deliver campaigns and activity within budget and timescales, observing best practice, brand guidelines, and tone of voice across all delivery channels
• Building strong and collaborative relationships with key stakeholders in the Insight and Analytics, Data, Finance, Agency, and Business teams to ensure campaign activity is commercially focused, data-driven, and aligned
• Adhering to L&G policies and procedures, including risk, compliance, and approvals, while considering Treating Customers Fairly (TCF) at all times

Who we're looking for:

The candidate should be able to demonstrate the following:

• Numerate with strong analytical skills. Evidence of budgetary management
• Excellent attention to detail and strong written and verbal English. Able to produce copy to publication standards
• Good with people and able to clearly and confidently communicate and influence with key stakeholders at all levels.
• Ability to manage multiple projects to tight timescales. Good organisational and project management skills
• Able to adapt to and work with change, in a fast-growing division and marketing function
• An understanding of customer contact/engagement strategies
• IT skills – excellent working knowledge of Microsoft Office and other relevant software packages

• Experience of designing & delivering consumer facing communications and marketing activities, providing appropriate creative briefing, campaign management & approvals and campaign evaluation skills
• Experience of working in a marketing function or creative agency
• Experience of working within a UK financial services organisation or with UK financial services clients is helpful, but not essential

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer: 

• The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes  
• Generous pension contribution  
• Life assurance   
• Private medical insurance (permanent employees only) 
• At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday 
• Competitive family leave 
• Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice 
• There are the many discounts we offer – both for our own products and at a range of high street stores and online   
• In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart

Legal & General is a leading financial services group and major global investor, named Britain’s Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.

We aim to build a better society for the long term by investing our customers’ money in things that make life better for everyone.

If you join us, you’ll be part of a welcoming culture, with opportunities to collaborate with people of diverse backgrounds, views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We strive to be open, mindful and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs.

If you’re open to find out more, we'd love to hear from you.