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Investment consulting to asset management: Is it the right career move?

Posting date: 04 Aug 2026
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If you've built your career in investment consulting, you'll know what it takes to analyse complex markets, advise senior stakeholders and turn evidence into clear recommendations.

But at some point, you may start asking a different question: what would it look like to stay closer to the decisions you help shape?

For many experienced investment consultants, moving to an asset owner is less about starting again and more about using their expertise in a different way. It's a chance to take greater ownership, work with a longer-term view and see investment strategy through from recommendation to delivery.

At L&G, that's the kind of work our investment teams do every day.

About L&G’s investment team

Our investment teams don't just respond to today's market conditions. They make decisions that help millions of people build financial resilience through their pensions, savings and investments. Your work has a clear purpose, and you can see its impact over time.

If you're considering the move from investment consulting to an asset owner, here's what changes, and why many consultants find it to be a rewarding next chapter.

Why are investment consultants moving to asset owners?

Many experienced investment professionals reach a point where they want to move beyond recommendations and become responsible for delivering investment outcomes.

Investment consulting offers exposure to different clients, asset classes and challenges. It builds exceptional analytical, strategic and relationship management skills. But consultants often work across multiple mandates, meaning they advise on decisions rather than own them.

Working for an asset owner offers a different experience.

Instead of helping clients choose an investment strategy, you're responsible for helping develop and execute it. You become part of a team managing long-term capital with a clear purpose and investment horizon.

Many professionals are also attracted by the opportunity to: 

  • Take greater ownership of investment decisions
  • Build deeper expertise across portfolios
  • Work more closely with internal specialists
  • Focus on long-term outcomes instead of project deadlines
  • Develop a broader strategic view of investing

For many people, it's less about leaving consulting behind and more about taking the next step in their investment career progression. 

Investment consulting vs asset management: What's the difference?

The technical skills are remarkably similar. You'll still analyse markets, assess risk and influence investment decisions.

The biggest difference isn't what you know. It's what you're responsible for in asset management.

Investment consulting

Working at L&G 

Advise clients on investment decisions

Help shape long-term investment decisions

Balance multiple clients and priorities

Focus on one investment strategy and shared goals

Present recommendations

Stay involved as decisions are implemented

Build external client relationships

Collaborate across investment, risk, finance and sustainability teams

Success is measured by client outcomes

Success is measured by long-term investment outcomes



What skills transfer from investment consulting?

If you've built your career at investment consulting firms, you've already developed many of the skills we look for at L&G. 

You know how to:

  • Turn complex market data into clear recommendations.
  • Balance risk and opportunity.
  • Influence senior stakeholders.
  • Communicate investment ideas with confidence.
  • Make evidence-based decisions.
  • Solve complex problems collaboratively.

Those capabilities don't lose their value when you move to an asset owner.

They become the foundation for helping shape long-term investment strategy.

Just as importantly, you'll bring curiosity, commercial judgement and the ability to ask the right questions, qualities that help our investment teams continue delivering good outcomes for customers.

What does career progression look like?

One of the biggest differences at L&G is the opportunity to build depth as well as breadth.

As your career develops, you'll have opportunities to expand your expertise across different asset classes, investment strategies and business areas while taking on greater ownership and leadership responsibility. 

Your progression isn't measured by the number of clients you advise.

It's measured by the impact you have on investment decisions, the colleagues you influence and the long-term value you help create for customers.

Explore investment careers at L&G 

You've already built the expertise. Now it's time to put it to work in a different way.

At L&G, you'll move beyond recommendations and help shape investment decisions that support the long-term financial futures of millions of customers. If you're looking for greater ownership, meaningful collaboration and the opportunity to make a lasting impact, your next career move could start here.

Explore our latest investment opportunities and take the next step with L&G.

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