CRO and Web Analyst

Legal & General supports the savings, protection and retirement needs of around 14 million people, through our portfolio of retail and workplace businesses.

Our Retail division helps people enjoy a more colourful retirement, both directly and through their employers, including Lifetime Mortgages, Retirement Interest Only Mortgages and financial advice on our range of lending products.

We are the UK’s number one individual life insurer, and also provide Group Protection products for employers – all helping people to plan for the unexpected. We support home buying through our Mortgage Club – the UK’s largest – and our award-winning Surveying Services team. And our fintech team finds and supports socially useful start-ups and scale-ups working in the workplace, home, insurance and wealth areas.

Joining us means helping create brighter financial futures for all our customers. 

We’re looking for a talented and data driven Conversion Rate Optimisation Analyst to join our dynamic and growing Conversion Journey Optimisation team. If you’re passionate about uncovering insights from data and want to shape exceptional customer outcomes through optimisation initiatives, this is your opportunity to have meaningful impact.

In this role, you’ll leverage data to generate valuable insights while applying your strong problem-solving skills to identify high impact opportunities for our customers. You’ll work with teams across the business whilst using a range of optimisation tools to support A/B testing, drive initiatives and deliver customer-centric improvements to our digital omnichannel journeys.

What you'll be doing:

• Drive value from all our optimisation tools, digital capability, data sources and customer research to identify the highest opportunities and friction points in the journey in order to shape up the delivery backlog
• Deliver insight deep dives and data-driven recommendations to improve our main KPIs and meet business objectives
• Support A/B tests ensuring maximum insight is gained from all experiments
• Support the full lifecycle of insight projects, from the initial requirements gathering to delivery, whilst managing stakeholders
• Support trading forums. Produce dashboards, reports, and ad hoc requests. Use industry best practice guidelines to ensure all activities are measured in a robust, efficient, and consistent way
• Support performance investigations and help expediate resolutions to minimise customer and commercial risk. Expand and improve our application performance monitoring
• Identify opportunities to improve customer outcomes and meet the highest Consumer Duty standards
• Gain an in-depth knowledge of Legal & General's digital estates, as well as our online business model and digital measurement strategy

Who we're looking for:

• Strong knowledge of digital analytics (Adobe Analytics, Google Analytics etc.),
• Good analytical capability including working with segmented customer data to deliver personalised experiences
• Knowledge of session playback, heat maps, form analytics (Glassbox, SessionCam, HotJar, Decibel, FullStory etc.)
• Knowledge of direct customer feedback and usability testing (Qualtrics, Qualaroo, Usabilla, UserTesting, UserZoom etc.)
• Knowledge of A/B testing and statistics (e.g. Adobe Target, Oracle Maxymiser, Optimisely, VWO, etc.).
• Collaborative, with strong relationship building skills, comfortable working with a wide range of stakeholders (CRO and content managers, product owners, developers, designers, compliance, data scientists, product managers, marketers, commercial directors, and third-party agencies).
• Strong communication (verbal, written and presentation) and data visualisation
• Basic knowledge of web technologies and front-end development: tag management systems, data layers, single-page applications and content management systems
• Subject matter expertise in the latest analytics technology industry trends and best practices - you’ll be our go-to person for day-to-day queries

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer: 

• The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes  
• Generous pension contribution  
• Life assurance   
• Private medical insurance (permanent employees only) 
• At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday 
• Competitive family leave 
• Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice 
• There are the many discounts we offer – both for our own products and at a range of high street stores and online   
• In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart

Legal & General is a leading financial services group and major global investor, named Britain’s Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.

We aim to build a better society for the long term by investing our customers’ money in things that make life better for everyone.

If you join us, you’ll be part of a welcoming culture, with opportunities to collaborate with people of diverse backgrounds, views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We strive to be open, mindful and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs.

If you’re open to find out more, we'd love to hear from you.