Channel Marketing Manager APAC
- Full-time
- Marketing
- Singapore
__jobinformationwidget.freetext.ExternalReference__
REF1307I
This vacancy has now expired. Please see similar roles below...
The world of investment is changing. Our vision at Legal & General Investment Management is to create a better, more sustainable future through responsible investing. We work in partnership with our clients around the globe to deliver positive long-term outcomes, while rising to the challenges of a rapidly changing world. Our clients include institutional pension funds, financial institutions, local authorities and sovereign wealth funds. To meet our clients’ complex and evolving investment needs, our investment strategies cover a broad array of asset classes and styles, including equities, bonds, property and alternatives, as well as multi-asset funds. We’re focused on continuously innovating our investment products, maintaining our reputation as experts across all asset classes, and striving to build a more responsible and sustainable future.
Role Overview
The objective of this role is to lead and execute integrated marketing initiatives targeting LGIM’s APAC (exc. Japan) client segments, in partnership with the Channel Marketing Manager lead for institutional. This role has a primary focus on the wholesale channel in Hong Kong and Singapore but will also support on the region wide and institutional marketing activity with a focus on enhancing LGIM’s brand, its investment capabilities and ESG credentials to help meet business objectives and sales targets for APAC.
The successful candidate will be a marketing generalist with strong experience, covering a range of activities (events, email, digital) and will work closely with marketing SME’s in London to be the dedicated support for PR and video production for APAC. The candidate will play a key role, in collaboration with the Channel Marketing Manager for Institutional to develop and deliver impactful marketing programmes to raise and position the profile of LGIM in APAC as a leading provider of products and solutions and increase funds under management.
Principal Accountabilities
- Marketing strategy: working closely with Head of Channel Marketing (EMEA & APAC) and the Channel Marketing Manager for institutional on leading and executing APAC (ex-Japan) institutional and wholesale marketing plans, contributing knowledge and expertise of effective strategies across all target client channels and countries. This role will have a primary focus on the wholesale channel in Hong Kong and Singapore but will also need to support wider business and institutional marketing.
- Marketing support and delivery: (i) working with the partner marketing teams in London to help syndicate global thought leadership material in a way that maximises impact with the target client channels and countries in APAC (ii) collaborating with Distribution, Investment and ESG/Stewardship teams to craft region-specific content programme to support the delivery of high-quality campaigns and marketing activity with the aim of driving client sales and retention (iii) working with the ‘virtual’ teams from marketing in London (PR, brand, content, digital and events), in supporting the delivery of high-quality campaigns and marketing activity.
- Media communications: working with PR partners in London, providing local support on editorial opportunities which will support how the business is profiled in retail / wealth media, active engagement in Stewardship and building the investment insight and expertise and wider relationship-building with journalists. The role will support the team in London in facilitating local media engagement. Supporting the evaluation and reporting including the targeting of priority media, collation of the monthly engagement metrics, tracking experts and coverage.
- Events/ webinars: providing local event support for regional roadshows, client breakfasts/ lunches, external event sponsorships and LGIM events.
- Digital marketing: assisting in the preparation and delivery of the digital elements of the annual marketing plan
- Video production: working closely with the video production teams in London and the local video production agency to develop engaging videos to support across our marketing priorities (brand building, AFI and private market capabilities)
- Literature suite and product and capabilities communications: working with product marketing, content and distribution teams in managing and developing our product enablement material. Maintaining and updating brochure, presentation, email and website content.
- Ensuring compliance with all Consumer Duty accountabilities, including the responsibility to produce and maintain clear, fair, and non-misleading marketing collateral and client-facing material. Additionally, ensuring that divisional standards are upheld, and any concerns are promptly escalated to senior management for appropriate action.”
- Demonstrable experience working in the asset management industry and/or financial services with experience of Asia wholesale clients
- Experience of project planning and execution of marketing campaigns in APAC
- Experienced in supporting PR, video production, events and webinars
- Excellent communication skills and the ability to compile timely marketing communications
- Strong project management and multi-tasking skills; excellent attention to detail is required
- Knowledge of online and offline activities and the application of digital technology to drive customer acquisition and communication activities
- Experience of monitoring marketing budgets and invoice management
- Aware of the regulations and legislation governing advertising standards and the asset management business
- Medium level of knowledge relating to investment strategies and markets, including segregated mandates, ETFs, equities, bonds, multi-asset, passive and active management
- Basic-intermediary knowledge of APAC Investment industry, financial markets, products and services, trade publications, event providers and investment platforms
When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution, and give you access to some great benefit
Great news! We will let you know when a new job like this has been added!
Working for us
Here, your actions and ideas come to life in exciting and meaningful ways. Ours is a story of evolution, a journey we can go on together. Ours is a culture of trust and collaboration, genuinely caring about society and one another. At Legal & General, your story will be anything but familiar.
Read MoreOur businesses
There’s so much more to us than meets the eye. We’re insurers, investors, builders, city-regenerators and green technology champions. And whatever the future holds, our people’s knowledge, skill and passion will mean we’re placed to make a real difference to society.
Read MoreSimilar roles
Salary
Location
Brighton and Hove
Business Unit
Legal & General Retail
Job Family
Underwriting & Claims
Location
Hove
Full Time/Part Time
Full-time
Permanent/Fixed Term Contract
Permanent
Description
We’re recruiting for a Claims Operations Manager to join our Group Protection Claims area, this role is hybrid where you will work in our Hove office 1-2 days per week and the rest from home! We are o
Reference
e131ade7-b378-4db2-ac1c-d832d793f4e9
Expiry Date
01/01/0001
Salary
Location
London
Business Unit
Legal & General Group IT & Digital
Job Family
IT & Change
Location
London
Full Time/Part Time
Full-time
Permanent/Fixed Term Contract
Permanent
Description
We're looking for a Head of Infrastructure Engineering to join us in either London or Hove.You'll lead the cadre of Infrastructure Engineers that build, deploy and maintain the Infrastructure Products
Reference
576ebda9-939e-45d9-9f87-385f94539637
Expiry Date
01/01/0001
Salary
Location
CARDIFF
Business Unit
Legal & General Retail
Job Family
Customer Service
Location
Cardiff
Full Time/Part Time
Full-time
Permanent/Fixed Term Contract
Permanent
Description
We’re recruiting for Customer Service Advisors to join our life insurance team who deliver a first-class customer experience throughout the life of their policy.We’re offering a starting salary of £23
Reference
48725ccd-1924-4bad-b2d6-2472117eeebe
Expiry Date
01/01/0001
Our latest posts
![legal and general customer service rep smiling at computer](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481179/31f2ded7-d4d4-437f-850d-2b77e708dc60/2023.17000.2402/img/BrpfdE0hqEJXXwjcupPR8g/75/LAG_0494.jpg)
Teaser
Customer Service & SalesContent Type
BlogPublish date
08/28/2024
Summary
Good customer service is such a big factor in customer retention. It makes our Customer Service Team a very important and vital part of our business. On average, 65% of customers have reported chan
![](/Blob/images/user_no_image.jpg)
by
Enrique Rodriguez
![man smiling sitting at desk in suit and tie](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481179/31f2ded7-d4d4-437f-850d-2b77e708dc60/2023.17000.2402/img/NZqz3wHIAk7YQgjcsT00tg/75/LondonHeadOffice350.jpg)
Teaser
InvestmentsContent Type
BlogPublish date
08/09/2024
Summary
Did you know that the global asset management industry manages over $100 trillion in assets? This staggering figure highlights the immense opportunities within this field globally. We are one of Eu
![](/Blob/images/user_no_image.jpg)
by
Enrique Rodriguez
![A woman with red hair and a floral top on a laptop in a colourful office](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481179/31f2ded7-d4d4-437f-850d-2b77e708dc60/2023.17000.2402/img/ENOdg-sZWUqerQjcoAJNhA/75/L%26GCardiffPeople312+(1).jpg)
Teaser
Technology, Digital & DataContent Type
BlogPublish date
07/12/2024
Summary
We all live in a data-driven world, where businesses generate approximately 328.77 million terabytes of data every day. This is a huge amount of data that can be really overwhelming for any busi
![Photo of a headshot of Bindu, a women in a black and white outfit smiling in a garden](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481179/31f2ded7-d4d4-437f-850d-2b77e708dc60/2023.17000.2402/img/RBwNvKGJQE612Qjcn_1j1w/75/Bindu+Bakrania+2.jpg)
Teaser
Technology, Digital & DataContent Type
BlogPublish date
07/10/2024
Summary
At Legal & General, we like to share our employees' stories and celebrate their success. Bindu Bakrania has been with us since April 2023 and has achieved immense growth in her career in data analy
![Photo of Gemma, in the woods, holding her pet dog and smiling while taking a selfie.](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481179/31f2ded7-d4d4-437f-850d-2b77e708dc60/2023.17000.2402/img/qjCSo-k2xkeWCQjclb9VAw/75/Gemma+02.jpg)
Teaser
Our peopleContent Type
BlogPublish date
06/27/2024
Summary
At Legal and General, we see the potential in you. If you do not have a strong background in financial services and have worked as an Analyst in other industries, for example, those skills are tra
![Two women at a desk on a laptop in a work meeting in the office with a big screen behind them.](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481179/31f2ded7-d4d4-437f-850d-2b77e708dc60/2023.17000.2402/img/wYUiv_V5ukyTYgjcj0fu9w/75/L%26GHove29.jpg)
Teaser
Finance & ActuaryContent Type
BlogPublish date
06/19/2024
Summary
In the current quickly evolving digital terrain, the integration of artificial intelligence (AI) and advanced technologies into various industries is reshaping many traditional roles. Actuarial scie
![Female data engineer working on her laptop at a desk in a modern office](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481179/31f2ded7-d4d4-437f-850d-2b77e708dc60/2023.17000.2402/img/aeKLf9HSvUj3ygjchwD8xw/75/Data+engineer.jpg)
Teaser
Technology, Digital & DataContent Type
BlogPublish date
06/11/2024
Summary
At Legal & General, we’re committed to creating an environment where people can thrive in their careers. We understand the important role that Data Engineers play in our mission to build a more sustai
![](/Blob/images/user_no_image.jpg)
by
Enrique Rodriguez
![Picture of a female Risk Manager at her desk with a laptop in an office](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481179/31f2ded7-d4d4-437f-850d-2b77e708dc60/2023.17000.2402/img/RKOcmOHwi0NyOAjcfzL3YQ/75/L%26GHove94%5B1%5D.jpg)
Teaser
Our peopleContent Type
BlogPublish date
05/30/2024
Summary
Risk Management a { text-decoration: underline; } According to a recent report by the International Risk Management Institute, the demand for skilled Risk Managers is growing. As a
![man sat at a laptop with a headset on](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481179/31f2ded7-d4d4-437f-850d-2b77e708dc60/2023.17000.2402/img/kJyJGGRV40dnXgjcc-5d2w/75/Cybersecurity+Blog+Format.jpg)
Teaser
Technology, Digital & DataContent Type
BlogPublish date
05/07/2024
Summary
Data breaches cost businesses an average of $4.35 million in 2022 globally and such breaches have continued to become one of the biggest cyber security threats. In the ever-evolving digital landsc
![man in headset at a computer smiling at his colleague](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481179/31f2ded7-d4d4-437f-850d-2b77e708dc60/2023.17000.2402/img/Sjo4m7yy3Uy0fwjcc-rdvg/75/CS+Blog+format.jpg)
Teaser
Customer Service & SalesContent Type
BlogPublish date
05/07/2024
Summary
In the dynamic realm of customer service, the difference between good and great can be significant. 82.5% of customers whose overall satisfaction with an organisation is 9 or 10 out of 10, also