B2B CAMPAIGN SPECIALIST

The brand with the brolly is choosing today to change tomorrow.

Since 1836, we’ve grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands. 

We’re all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.

We need people who share our ambitions, agility and entrepreneurial spirit to help us do it.

At L&G, you’ll find a balance that helps you be your best. Empowered by hybrid working, we’re supported by technology and workplaces that enable us to work effectively wherever we are. We come together in offices to collaborate and connect, and use time at home for individual, focused activities. And, when we achieve great things, we celebrate our success and reward strong performance.

Today, there’s over 10,000 of us, working towards our mission, with plenty of opportunities to grow your career as we grow L&G. Will you join us?

We are looking for a dynamic and innovative Campaign Manager to join our Retail Marketing team. You will be responsible for increasing brand awareness and preference among Independent Financial Advisors (IFAs), mortgage brokers, and equity release specialists through targeted campaigns and thought leadership. This role requires a collaborative spirit to work with various stakeholders and ensure a consistent brand message across all platforms.

Key Responsibilities:

• Develop and execute high-quality integrated campaign strategies to drive business objectives
• Identify key messaging, value propositions and campaign opportunities to resonate with B2B audiences
• Collaborate with internal stakeholders to define campaign goals, timelines and budgets
• Oversee end-to-end campaign execution across owned, earned and paid channels
• Create compelling stakeholder presentations,  showcasing campaign results, market trends, insight and recommendations for optimisation
• Leverage marketing automation platforms and CRM systems to execute campaigns, track leads and measure campaign effectiveness

• Proven experience in campaign management, lead generation and data driven results
• Strong understanding of B2B marketing tactics, channels and best practice
• Beneficial to have an understanding of CRM systems and data analytics.
• Excellent communication and presentation skills
• Ability to work collaboratively across teams and with external stakeholders.
• Creative thinker with a strategic mindset

When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.

If you join us, you’ll get access to some great benefits, including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave. 

You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of – both for our own products and at a range of high street stores and online offerings.

Legal & General is a leading financial services organisation, named Britain’s Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.  

We’re one of the world's largest asset managers, homebuilders, pension providers and insurers. Connecting to form a unique business model which drives value for our customers and society. And enabling our people to create impact through work that is meaningful and valued.  

If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.  

We strive to be open, mindful, and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs. It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose. 

If you’re open to find out more, we'd love to hear from you.