JUMP TO CONTENT

B2B Marketing Manager - Alternatives/Private Markets

  1. London
  2. Full-time
  3. Marketing

__jobinformationwidget.freetext.ExternalReference__

REF475T

This vacancy has now expired. Please see similar roles below...


Job Description

The role at a glance:

This role offers a unique opportunity to work within an established FTSE100 business in a growing division seeking to attract new global, long-term partners. You will work for the Group’s alternative asset origination platform, alongside an experienced, dynamic and highly driven Marketing and Communications team across a range of sectors.

Legal & General Capital (LGC) was created in 2013 to invest Legal & General Group’s capital into key sectors of the economy which need investment and innovation across a breadth of investment areas, namely specialist commercial real estate, clean energy, venture capital, residential property, GP investing and digital infrastructure. In this generalist marketing role, you will be supporting the senior members of the team, working alongside the partnership and investment teams to attract new partners and opportunities.

Our purpose is to invest society’s capital for society’s benefit to create attractive returns and positive social and environmental impact. This is central to the DNA of the business.

This is a role for an ambitious and creative individual who is comfortable in a growth business. You’ll need strong organisation and stakeholder management skills. You will need to bring a combined ability to act autonomously to problem solve and think creatively, whilst also being an excellent team player.

This role is predominantly UK focussed, however there will be opportunities to support and deliver marketing campaigns in line with LGC’s internationalisation efforts.

What you’ll be doing:

  • Designing, developing and delivering integrated marketing initiatives targeting institutional co-investment partners (insurance, banking, public funds, corporate pensions, real estate and private equity).
  • Supporting the partnership team by managing the production of engaging sales enablement
  • Creating strong case studies focussed on our six core alternatives sectors and our approach
  • Working across the full marketing mix, you will be responsible for managing agencies and bringing together channel specialists to deliver effective marketing programmes.
  • Drawing on data and insights to set KPIs to measure the success or failure of a campaign. This includes monitoring sector and market trends to support driving successful outcomes for the business.
  • Liaising and building relationships with senior internal stakeholders, teams and our subsidiary businesses to ensure marketing effectiveness and alignment. Where appropriate you will be working collaboratively with wider marketing and communications team on omni-channel campaigns.
  • Ensuring all marketing collateral and communications are in line with Legal & General’s brand and tone of voice guidelines.
  • Acting in accordance with the company’s policy around Treating Customers Fairly (TCF). Ensuring that all Marketing and Communications accurately portray our business strategy, initiatives and offerings and provide sound and competent advice where required.

 

 


Qualifications

What we’re looking for:

  • Experience planning and executing B2B omni-channel campaign plans, demonstrating innovation and commercial awareness.
  • Experience in the financial or professional services marketing, or marketing in a consultancy
  • Experience in alternatives or the private markets industry is desirable.
  • Confident communicator and relationship builder across all levels of stakeholder seniority.
  • Experience of monitoring marketing budgets and invoice management.
  • Experience using marketing technologies including CMS platforms, Adobe design suite, email marketing systems and analytics tools.
  • A self-starter with strong attention to detail and outstanding communication skills, including ability to express and simplify complex issues succinctly and clearly.
  • Strong project management skills and ability to manage multiple projects and stakeholders in tandem.
  • Awareness of the regulations and legislation governing the financial services industry.
  • An independent thinker with the ability to challenge in an appropriate manner.

Additional Information

Benefits

When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.

If you join us, you’ll get access to some great benefits, including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave. 

You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of – both for our own products and at a range of high street stores and online offerings.

About L&G 

The brand with the brolly is choosing today to change tomorrow.

Since 1836, we’ve grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands. 

We’re all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.

We need people who share our ambitions, agility and entrepreneurial spirit to help us do it.

At L&G, you’ll find a balance that helps you be your best. Empowered by hybrid working, we’re supported by technology and workplaces that enable us to work effectively wherever we are. We come together in offices to collaborate and connect, and use time at home for individual, focused activities. And, when we achieve great things, we celebrate our success and reward strong performance.

Today, there’s over 10,000 of us, working towards our mission, with plenty of opportunities to grow your career as we grow L&G. Will you join us?

 

 

The brand with the brolly is choosing today to change tomorrow.

Since 1836, we’ve grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands. 

We’re all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.

We need people who share our ambitions, agility and entrepreneurial spirit to help us do it.

At L&G, you’ll find a balance that helps you be your best. Empowered by hybrid working, we’re supported by technology and workplaces that enable us to work effectively wherever we are. We come together in offices to collaborate and connect, and use time at home for individual, focused activities. And, when we achieve great things, we celebrate our success and reward strong performance.

Today, there’s over 10,000 of us, working towards our mission, with plenty of opportunities to grow your career as we grow L&G. Will you join us?

Great minds don’t have to think alike, so we welcome voices from all backgrounds. Bringing together people with different life experiences helps us build empathy with our customers and drive innovation.

We don’t just talk about it, we actively promote diversity and equitable opportunities for all. That means our employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or protected veteran status. In fact, we embrace every dimension of diversity to reflect the customers and communities we serve.

We think it’s important to create an inclusive environment where we can all belong, contribute and drive progress, where you can develop and grow, and be empowered. We want you to use your voice to help us build a better tomorrow.

We all work differently, and have different needs, which is why. we’re always open to discussing flexible working arrangements. Likewise, we’re committed to finding reasonable accommodations for candidates with specific needs during our recruiting process.

So whoever you are, wherever you are, whatever your story, we'd love to hear from you.

Great news! We will let you know when a new job like this has been added!

Similar roles

List #1

Our latest posts

image of two colleagues sitting on sofa and talking
Adaptable leadership: Why flexibility is the future of leadership styles

Teaser

Executive Leadership

Content Type

Blog

Publish date

04/25/2025

Summary

The traditional top-down leadership model is becoming increasingly obsolete. In today’s complex, fast-paced world, the most effective leaders are collaborative, emotionally intelligent, and, most i

Teaser

At Legal & General, we’re moving towards a more agile leadership model, one where open communication, feedback, and flexibility drive better outcomes.

Read more

by

Enrique Rodriguez

by

Enrique Rodriguez

image of actuary smiling around a meeting table with other team members
The new actuarial skill set: What L&G’s Senior Actuaries need to thrive in a data-driven world

Teaser

Finance & Actuary

Content Type

Blog

Publish date

04/24/2025

Summary

In an era where data drives decision-making across every industry, the role of the actuary is evolving at an unprecedented pace. At Legal & General, we recognise that the traditional actuarial

Teaser

Explore the key skills that are shaping the future of actuarial roles at L&G and how our professionals are adapting to the data-driven world.

Read more

by

Enrique Rodriguez

by

Enrique Rodriguez

image of IT professionals surrounding a computer and smiling
Adapting to digital transformation: Key trends every IT professional should know

Teaser

Technology, Digital & Data

Content Type

Blog

Publish date

04/24/2025

Summary

Digital transformation is no longer a future ambition; it’s a present-day imperative. As organisations accelerate their adoption of emerging technologies, the role of IT professionals has

Teaser

Learn about the most critical developments in digital transformation and why they matter for technology professionals looking to grow their impact and their careers at L&G.

Read more

by

Enrique Rodriguez

by

Enrique Rodriguez

two employees smiling and sitting on the sofa together
Unlock the perks: discover the standout benefits of a career at L&G

Teaser

General

Content Type

Blog

Publish date

04/02/2025

Summary

At L&G, we pride ourselves on putting our people first and caring about every individual and their future. That’s why we offer a range of employee benefits, to help you manage your money, your h

Teaser

We offer a range of employee benefits, to help you manage your money, your health, and your life.

Read more

by

Enrique Rodriguez

by

Enrique Rodriguez

image of private markets professionals sitting around table talking in a meeting
Key recruitment trends and insights in Private Markets

Teaser

Investments

Content Type

Blog

Publish date

04/02/2025

Summary

Private markets are no longer a niche asset class; they’ve become a cornerstone of modern investment strategies.  As traditional public markets face increasing volatility, institutional investo

Teaser

From the rise of specialist skill sets to the growing emphasis on ESG expertise and technology-driven roles, here’s what’s shaping recruitment in private markets today.

Read more

by

Enrique Rodriguez

by

Enrique Rodriguez

image of women in data at L&G
Breaking barriers: celebrating women in data at L&G this International Women’s Day

Teaser

Our people

Content Type

Blog

Publish date

03/06/2025

Summary

At L&G, we are proud to celebrate International Women’s Day 2025 by highlighting the incredible women driving innovation and excellence in data. While progress has been made, women remain underr

Teaser

At L&G, we are proud to celebrate International Women’s Day 2025 by highlighting the incredible women driving innovation and excellence in data.

Read more

by

Enrique Rodriguez

by

Enrique Rodriguez

apprentices at L&G
Why an apprenticeship at L&G could be your best career move

Teaser

Future Talent

Content Type

Blog

Publish date

02/13/2025

Summary

Apprenticeships at L&G Apprenticeships aren’t just an entry point into a career. They’re a way to continuously develop, explore new opportunities, and gain new skills needed for a successful future

Teaser

An apprenticeship at L&G (Legal & General) could be your best career move—whether you're looking to change careers, gain new skills, or build confidence in a supportive environment.

Read more

by

Enrique Rodriguez

by

Enrique Rodriguez

data analyst on a computer smiling
The career path of a Data Analyst at L&G

Teaser

Technology, Digital & Data

Content Type

Blog

Publish date

01/24/2025

Summary

Data Analysts play a vital role in turning information into actionable insights, helping businesses make smarter decisions and drive progress.  At L&G (Legal & General), our Data Analysts are at

Teaser

Join us as we explore the career path of a Data Analyst, the skills and qualifications you’ll need, entry-level roles to get you started, and how you can build a fulfilling career with us.

Read more

by

Enrique Rodriguez

by

Enrique Rodriguez

executive leadership smiling and having a conversation
Top 5 strategies for advancing your executive career

Teaser

Executive Leadership

Content Type

Blog

Publish date

01/24/2025

Summary

As a senior professional, advancing your executive career requires more than just hard work and technical expertise. It demands strategic thinking, continuous development, and the ability to pos

Teaser

Explore five essential strategies to help you unlock your potential, elevate your leadership presence, and set yourself up for sustained success at the highest levels.

Read more

by

Enrique Rodriguez

by

Enrique Rodriguez

image of investment team in a meeting
Career paths in Private Markets

Teaser

Investments

Content Type

Blog

Publish date

01/24/2025

Summary

What are private markets?  Private markets refer to investments made in assets that are not traded on public exchanges, such as private equity, private debt, real estate, and infrastructure. The

Teaser

At Legal & General, we see private markets as a powerful force for driving meaningful economic and social impact.

Read more

by

Enrique Rodriguez

by

Enrique Rodriguez

View all

Job search

What we do?

There’s so much more to us than meets the eye. We’re insurers, investors, builders, city-regenerators and green technology champions.

And whatever the future holds, our people’s knowledge, skill and passion will mean we’re placed to make a real difference to society.

Click here to join us
Search for jobs