Digital Content Manager

Your role at a glance

To create, develop, manage and implement a global digital and social media strategy to support Legal & General’s Employer Reputation, namely our People Value Proposition (PVP) and communications that support it.

In more detail

You will be:

• Managing the content and structure of Legal & General’s careers website, to ensure L&G’s evolving PVP and associated themes, messages and creative expression are constantly reflected to correctly position the organisation and engage target audiences: through curating, creating and evolving content (including employee stories, articles, videos and images); through SEO and proactive promotion; and through working in partnership with Employee Communications, Talent Attraction, Group Brand and Corporate Affairs.
• Managing continual improvement of Legal & General’s careers website structure, content and functionality, with regular recommendations and action based on the evolution of Legal & General’s PVP; alignment with Legal & General’s business, digital and brand strategies; and external digital, social media and content trends – with the purpose of attracting appropriate potential candidates in partnership with the Talent Attraction team.
• Developing, managing and maintaining Legal & General’s employer reputation social media strategy, to continually engage target audiences (including alumni, existing employees, candidates,unions and other public stakeholders) with Legal & General’s PVP messaging: through an aligned strategic approach; collaborative operating model; and the development of regular quality content in partnership with Employee Communications, Talent Attraction, Group Brand and Corporate Affairs.
• Identifying, advising and supporting key Legal & General colleagues – including PVP theme experts, key leaders and influencers – on social and digital media promotion in relation to employer and individual reputation-building, in partnership with Group Brand and Employee Communications; act as an expert advisor and upskill team members on good practice and innovation in social media strategy and content to ensure continual good standards and build understanding of Legal & General’s PVP.
• Managing relationships with appointed social media and content agencies in partnership with Group Brand and Employee Communications; manage and optimise paid online campaigns to reach target audiences and enhance employer reputation; continually review working relationships, outputs and outcomes of appointed agencies and work collaboratively to drive the achievement of audience engagement objectives at good commercial return on investment.
• Ensuring social and digital media for employer reputation planning, execution and measurement is continually aligned with and supports other communications activity across Legal & General: by building collaborative working relationships with communications and brand colleagues across the organisation; by regularly contributing to content development activity, planning and tools; and by working to aligned measurement and tracking approaches and working collaboratively to improve them.
   

Qualifications:
Marketing, communications, social media or content management degree,
or equivalent demonstrable experience

Knowledge:
Social media channels and content strategies
Website content management and SEO

Experience/skills:

• Experience in either an agency or corporate organisation, in a social media or website management role.
• Deep experience of core social media channels including LinkedIn, Threads, X, Instagram, Facebook, and of measurement and advocacy tools.
• Understanding of these different channels and how to reach target audiences.
• Data driven and analytical, comfortable providing appropriate social media and website performance reports to senior stakeholders to inform communications and continual improvement strategies.
• Highly organised and brings structure, rigour and consistency to the day to- day delivery of a social media and digital content strategy.
• Understanding of social and digital media trends, ability to assess, consider and find opportunities apply them as appropriate.
• Ability to work collaboratively with multiple stakeholders across various teams and business divisions.

About the business area: 

Helping over ten million people around the world manage their savings, retirement plans and life insurance requires a lot of people behind-the-scenes.  It’s up to us in L&G Group functions – which includes our tech and digital teams, Group Finance, HR, Risk and Corporate Comms to provide the essential support services that all areas of the business need, here in the UK and overseas. Simply put, we enable everyone at Legal & General to do what they do best. That means we’re helping to improve our customers’ lives, and contributing to the success of the business every day.

Benefits: 

When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.

If you join us, you’ll get access to some great benefits, including private medical insurance, 27 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave. 

You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of – both for our own products and at a range of high street stores and online offerings. 

The brand with the brolly is choosing today to change tomorrow.

Since 1836, we’ve grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands. 

We’re all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.

We need people who share our ambitions, agility and entrepreneurial spirit to help us do it.

At L&G, you’ll find a balance that helps you be your best. Empowered by hybrid working, we’re supported by technology and workplaces that enable us to work effectively wherever we are. We come together in offices to collaborate and connect, and use time at home for individual, focused activities. And, when we achieve great things, we celebrate our success and reward strong performance.

Today, there’s over 10,000 of us, working towards our mission, with plenty of opportunities to grow your career as we grow L&G. Will you join us?

Great minds don’t have to think alike, so we welcome voices from all backgrounds. Bringing together people with different life experiences helps us build empathy with our customers and drive innovation.

We don’t just talk about it, we actively promote diversity and equitable opportunities for all. That means our employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or protected veteran status. In fact, we embrace every dimension of diversity to reflect the customers and communities we serve.

We think it’s important to create an inclusive environment where we can all belong, contribute and drive progress, where you can develop and grow, and be empowered. We want you to use your voice to help us build a better tomorrow.

We all work differently, and have different needs, which is why. we’re always open to discussing flexible working arrangements. Likewise, we’re committed to finding reasonable accommodations for candidates with specific needs during our recruiting process.

So whoever you are, wherever you are, whatever your story, we'd love to hear from you.