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What takes customer service from good to great?

Posting date: 07 May 2024
man in headset at a computer smiling at his colleague

In the dynamic realm of customer service, the difference between good and great can be significant. 82.5% of customers whose overall satisfaction with an organisation is 9 or 10 out of 10, also indicate high levels of trust, compared to just 17.1% of those who rate an organisation 7 or 8 out of 10. When it comes to the world of finance, building on that trust is more important than ever.

At Legal & General, we recognise the importance of delivering exceptional experiences that leave a lasting impression. As a leading financial services and asset management company, we are committed to setting the bar high and exceeding customer expectations at every turn. We understand the importance of delivering outstanding customer experiences and why professionals in this domain play a pivotal role in any organisation's success.

How do you show the value of a service?

We’re all here to improve the lives of our customers, foster a strong inclusive community for the long term, and generate value for our investors by delivering a positive impact. Our approach to always evolving our strategy and purpose is a key ingredient to business success and they are often customer or investor-focused goals. If you are passionate about making an impact and growing your career, you’re looking in the right place.

What are the three most important things in customer service?

The following are good customer service examples that are often viewed as most valued by customers in any type of industry.

  1. Communication
  2. Problem-solving
  3. Personalisation

These customer service skills are crucial for both customers and businesses. Why? Clear communication builds trust, efficient problem-solving enhances satisfaction, and personalisation fosters loyalty and differentiation. Working with us you will have opportunities to learn and develop these skills no matter what your background is.

Our community is built of people from all walks of life and we want to build them up to reach their full potential. Career development is a priority and we offer a range of opportunities to learn and grow.

How important is customer service to business statistics?

Customer service is paramount to business success, with statistics showing that it directly impacts customer retention, loyalty, and profitability. The Institute of Customer Service published that over 50% of customers said that it was still necessary to speak to a person after engaging with an organisation through an AI chatbox. Having that person-to-person understanding is crucial to good customer service.

One of the ways we measure customer satisfaction is through after-call surveys, ensuring that our members consistently receive top-tier service during their interactions with us. Our culture of trust and collaboration means genuinely caring about society and one another, here your story will be anything but familiar.

What is the difference between good and great customer service?

The difference between good and great customer service lies in the level of satisfaction and experience provided to customers. So, what is good customer service satisfaction? Good customer service satisfaction typically involves meeting basic expectations, such as addressing inquiries or adequately resolving issues. 

However, great customer service goes above and beyond by anticipating needs and delivering personalised solutions, even when faced with challenges, such as dealing with sensitive information. Despite these challenges, finding solutions can be incredibly rewarding, knowing that you have supported a customer through a difficult time.

Join us in delivering exceptional customer service

At Legal & General, we are passionate about delivering exceptional customer service that goes above and beyond expectations. Customer service jobs are more than just understanding the customer's needs, they are about building trust through consistency and adding value beyond expectations.

We strive to create meaningful connections and foster long-lasting relationships with our customers. Bringing together people with different life experiences helps us build empathy with our customers and drive innovation.

If you're a customer-focused professional who shares our commitment to excellence and is looking for a new adventure, we invite you to join us in our mission to provide outstanding service and make a positive impact on the lives of our customers.

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